A historic win for Ineos Brittania, the first time in 60 years the Brits are in the challenge for the Americas Cup. Sir Jim Ratcliffe, Chairman and CEO of Ineos chemical group has been the leading sponsor and call me two faced but I just love this greenwashing, it seems to me to me to encapsulate all that’s good in sport sponsorship. Majoring on the low carbon (not the boat construction) cost of the endeavour, promoting youth and female competition and, possibly most importantly, giving a much needed platform to introduce new devotees to sailing.
